Personal Branding
branding identity and style guide that reflects my personal style
project type
branding identity
Designing is enjoyable and I wanted a branding system that reflected how I feel about it. Focusing on building it around playfulness, simplicity, and movement, elements that are important to my designs.
goals
Personal
explore and express my personal style through visual elements like color, visuals elements, typeface, and style
Guide
have a clear style guide to inform users how to use the branding elements
Open
design a logo that includes my first initials and abstract enough to be interpreted different ways
Ready
create assets that are ready to use in my graphic design journey
Finding My Inspiration
Exploring what inspired me was the first step. Collecting different projects and creating a mood board helped me home in what inspired me to design. I chose three words that expressed my style:
Energetic, Interactive, and Movement.
Using the mood board and energetic, interactive, and movement as inspiration, I created a series of three posters. Letting the words and design be the main focus while using the same base for the details to create cohesion. Each design breaks the basic grid layout to create movement while still having structure.
Knowing I wanted a moving element with the interactive poster, I created layers that would spin independently from each other, and come together to form interactive.
Making it Mine
Combining my initials b and p, a loop-de-loop for movement, and glasses, I created a logo that reflects me as a designer and can be interpreted different ways.
Quicksand
Quicksand is the primary typeface
chosen for its made of simple shapes, making the font friendly, fun, and inviting
used for headings, titles, and body text
Inter
Inter is the secondary typeface
chosen for its simple, clean, and readable
used for labels and captions
do use the original lockup
do use the correct B&W logo
do's
and
dont's
don't use multiple colors
in typography
don't distort or crop the logo
My Personal Branding explores how one idea can take on many different forms through small, intentional changes. Each face represents a different side of the same concept, showing how design can shift in tone while staying visually connected. It reflects my personal style as playful and flexible, and reinforces the idea that even simple variations can completely change how something is seen.