ANUA
a study on package design using a bottom up design technique based on the letter "u"
project type
branding
packaging
ANUA is a fictional sparkling water brand created using a bottom-up design process. Starting from a simple pattern only using the letter "U", the project developed into a full packaging system. The final result reflects a clean, cohesive identity inspired by pattern and color.
goals
Explore
Evolve
use a bottom-up process to build a full design system starting from a single element.
allow designs to develop naturally from one stage to the next without a fixed end goal.
Translate
Extend
turn an abstract pattern into a functional and recognizable product identity.
create a flexible system that can expand across multiple flavors and packaging formats.
In the Beginning
The project began with a black and white pattern made entirely from the letter “u,” arranged on a grid to keep it uniform. From there, color was introduced using a limited palette, which helped define different flavors while keeping the system cohesive. The rounded shapes and random pattern suggests carbonation and soda can details, guiding the transition from pattern to packaging.
Build a Brand
Anua shows how starting without a fixed outcome can lead to a more exploratory and flexible design process. By allowing each step to inform the next, the project developed into a cohesive system built from a single idea. It highlights how experimentation and openness can lead to unexpected and effective design solutions.
Anua shows how starting without a fixed outcome can lead to a more exploratory and flexible design process. By allowing each step to inform the next, the project developed into a cohesive system built from a single idea. It highlights how experimentation and openness can lead to unexpected and effective design solutions.